CEEBY DEE’S

BRAND IDENTITY AND CREATIVE STRATEGY, WEBSITE, PRODUCT PACKAGING, D2C AND B2B MESSAGING

Ceeby Dee’s began as a hangover elixir, but our team came to realize that there was a bigger opportunity to leverage the newness of CBD in outcome-focused beverages and our wellness- and canna-centric California location. We built a CPG beverage brand with a much bigger vision, one that pulled sage apothecary wisdom into an edgier, high-performance lifestyle. I was part of every aspect of building this brand, crafting the identity alongside the design team, writing copy for every piece of collateral, informing marketing strategy, even helping to develop the product itself.

Website/landing page:

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Brand sales deck (long version):