CRASH TEST JOYRIDE AZALEAS COLLECTION

MARKETING AND SOCIAL CONTENT STRATEGY, PHOTO SHOOT PRODUCTION, WEBSITE

Crash Test Joyride began as an NFT brand with an initial collection of 4,444 pieces of digital art, hand-drawn by DL the Architect. The expressive “Joyrider” images caught fire thanks to their unique and varied clothing assets and accessories, inspiring a new endeavor for CTJR—its first streetwear collection. Collection 1: Azaleas was inspired by the style of some of the NFTs. Calling their clothing Assets for Real Life, Azaleas embodied a marriage of tech art and real life in the form of a premium fashion brand.

I helped this talented team with the pre-launch and launch marketing strategy for their NFT shareholder audience and beyond, and produced the Azaleas photo shoot, curated their IG feed, negotiated potential partnerships, and more.