Jason Brody

FIRST AID BEAUTY

BRANDED RESPONSIVE SEARCH ADS CAMPAIGN

By late 2021, DTC skincare brand First Aid Beauty had grown, but their ads hadn’t caught up.

The brand had been running generic ads, but it was time for a refresh and an expansion. I worked with the marketing leads at Quigley to develop ad content customized for each of FAB’s products and product categories. Each piece of copy and imagery had to stand alone as Google’s algorithm would mix and match headlines and descriptions based on user search activity. This was not only an opportunity to optimize ads with a more tailored approach for searchers, but it became another touchpoint for the brand to communicate the clear benefits of its numerous products.

The spreadsheet below includes campaign and keyword mapping and all copy content examples. Images below reflect the type of imagery delivered as part of the campaign.