JIL SANDER
JIL SANDER WEBSITE CONTENT
The copy for the Jil Sander site needed to both relay information about the designer’s garments and options offered while expressing their luxurious, bespoke quality in an enticing manner.
SAMPLE COPY/EXCERPT FROM THE “MEN’S COLLECTION/SARTORIAL/SHIRTING” PAGES:
Jil Sander Sartorial Shirts: Classics Made to Order
The dress shirt has always been the symbol of sophistication and elegance, and the right shirt is the pillar of a man’s wardrobe. A clean, crisp dress shirt makes an impression, whether overt or subliminal. It’s the pristine anchor for a formal suit and the fresh complement to a blazer and jeans. Such an iconic garment has been a fundamental element in Jil Sander’s men’s collections throughout the years.
Now Jil Sander offers the highest level of shirt making—the made-to-measure shirt. This made-to-order classic completes the Jil Sander Sartorial line of sophisticated, handmade garments and luxury products. The Jil Sander Sartorial shirt features a semifitted basic construction that can be adjusted to each client’s preference to guarantee the perfect fit. Darts in the back of the shirt are optional, and create a sleeker, more fitted look. All measurements are taken in Jil Sander’s flagship stores and delivered to our Italian atelier, where the individual pattern for each shirt is created. This process yields a garment that meets the modern demand for distinctive elements of quality, service, and style. A selection of the finest cottons, such as the silky Sea Island or long-staple Egyptian varieties, is used for the monochromatic or micro patterned poplin fabrics. Slim pencil stripes, double-track stripes, fine checks such as the tattersall or gingham patterns, and other woven patterns such as oxford, chambray, or mini-herringbone sum up the range of 125 available designs.