J.P. MoRGAN CHASE

CREATIVE DIRECTION, EMAIL, LANDING PAGES, PRINT, OOH, AND MORE

I led copy creative alongside an art CD partner for the digital media agency of record on Chase’s extensive credit card and travel rewards business, ensuring that every piece of content we delivered was on brand for each of the different credit card offerings (Chase Sapphire Reserve, Sapphire Preferred, Freedom (multiple tiers), Ink (multiple tiers) and Slate (multiple tiers)). Email was the lion’s share of the work here, but we also regularly produced promotional landing pages, print collateral, and numerous updates and announcements.

Email examples focused on luxury travel and card benefits:

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Exclusive event and promotional landing page examples:

Experiential Chase Sapphire winter 2022 takeover of NYC’s South Street Seaport: