MEDTERRA CBD

BRAND IDENTITY AND COPY CREATIVE DIRECTION, WEBSITE, EMAIL, PRINT, AND MORE

Medterra was one of the pioneering brands in the CBD space and had built their equity around a few core flagship CBD isolate products. In late 2019 and through the 2020 pandemic, the brand had been expanding its product portfolio to offer broad-spectrum and full-spectrum CBD, along with an entire line of functional CBD products under Medterra Wellness.

I helped to evolve and expand the brand identity and voice to allow for this expansion. Vital to this project was a full website redesign. Working the Medterra’s director of digital, a web developer, and several designers, we mapped out a multilayered UX/UI system for organizing product searches by desired benefit, type of CBD, and product category.

I also did some ongoing email and promotional work for the brand.

Website home page and search UX inset:

Medterra Full Site Updated Copy Version 2.8.2021_sm_edit.jpg

Medterra Full Site Updated Copy Version 2.8.2021_sm_edit 2.jpg

Email examples: