TRU NIAGEN

BRAND IDENTITY AND CREATIVE DIRECTION, WEBSITE, 360 CAMPAIGNS, VIDEO PRODUCTION/DIRECTION, PRINT/PACKAGING, UX/UI, AND MORE

Over the course of almost three years at ChromaDex, I helped steer Tru Niagen (the consumer supplement brand) through a strategic and identity overhaul, e-commerce scaling initiatives, evergreen and seasonal promotional campaigns, video content direction and production, product and lifestyle photo shoots—you name it. The creative team had hands (and minds) in nearly every aspect of the business of building and growing a brand that strived to strike a balance between strategic product/lifestyle marketing and science.

Assorted videos for use on YouTube (long- and short-form), in Meta Facebook and IG ads, organic social, and general web: